Out of Home Media

A new era in brand communication has dawned – gone are the glory days of mainstream media. Today’s cost-conscious advertisers opt for more targeted campaigns, event marketing activities and dynamic digital signage in high-profile, close to point-of-sale locations.

Barco's large screen display solutions – including indoor and outdoor LED - bring the visual impact of broadcast advertising to your outdoor campaign, allowing you to deliver your message much closer to the point of purchase. Reach instant critical mass by synchronizing campaigns over an entire network of digital signage displays. Distribute content reliably and efficiently to thousands of sites simultaneously.

With Barco's integrated hardware/software digital signage solutions, the XVS-2 and LD displays and their content can be centrally controlled and adapted at the touch of a button to reflect changing conditions. Simply put: the right message, at the right time, at the right place.

Affiliations

In order to enhance our products and offer a dedicated OHM solution, Barco partners with industry leaders and is an active participant with key outdoor associations:

With annual sales of 42 million Euro and 300 collaborators worldwide, Prismaflex International designs, manufactures and markets the most complete range of products for the Outdoor Advertising Market such as Scrolling signs, Three-message signs, static signs and street furniture. Barco has signed a collaboration and distribution agreement with Prismaflex International. Under the agreement, Prismaflex will integrate Barco's high-end LED displays into its range of outdoor advertising solutions. For more information please refer to the following press-release

The OAAA is the leading trade association representing the outdoor advertising industry in America. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues. The OAAA's strategic focus is on government relations, marketing, communications, membership, and operations. The OAAA is headquartered in Washington, DC.

FEPE International sees itself as a worldwide platform for all outdoor advertising enterprises. It acts as both a hub of information and a marketing pool. FEPE carries out lobbying for outdoor advertising worldwide amongst authorities, international organizations and political opinion makers as well as within the media. It develops international marketing and communication structures to provide a comprehensive information network for its members. Currently FEPE maintains over 300 active members in over 30 countries.