Barco LED solution selected for famous Toronto Eaton Centre
Toronto, Ontario – Barco announced today it has been awarded the contract to supply and install 1,011 square feet of its revolutionary SLite 10 LED outdoor display solution at the renowned Toronto Eaton Centre in downtown Toronto. The third largest mall in Canada, the Toronto Eaton Centre is home to over 250 retail shops and offices. The facility is also one of Toronto’s most popular tourist sites, attracting approximately one million customers per week. The colossal retail site is owned and operated by The Cadillac Fairview Corporation Limited.
Currently, the north end of the property, at Yonge and Dundas Streets, is undergoing progressive renovations, including the installation of a Media Tower, which includes two TriVision displays, one set of scrolling signs and a spectacular 40’ x 30’ Barco SLite 10 LED display. Once installed, the Media Tower will host three major advertisers, allowing them tremendous exposure to the traffic of Dundas Square. Throughout a 24-hour period, each of three core advertisers will own approximately 35 minutes of time during three-hour increments of the entire platform, creating dominant advertising over the Square. The remaining time will be made available to additional advertisers through the flexibility of the Barco SLite 10 solution.“The installation of this media tower is an integral part of the redevelopment work being done,” notes John Sullivan, Senior Vice President of Office Development, Cadillac Fairview. “We were determined to do something fresh and unique, fitting the stature of the Toronto Eaton Centre as Canada’s pre-eminent shopping destination.”
“Barco is absolutely ecstatic to have a state-of-the-art display in the center of one of Canada’s most famous landmarks,” said Tom Ray, Executive VP of Barco, Inc. in America. “We have experienced substantial growth in the digital signage market and we are fortunate to be asked to supply our product solutions for very high-profile customers, such as Cadillac Fairview, and for notable sites, such as the Toronto Eaton Centre.”
“The Toronto Eaton Centre is the Times Square of Canada, and we are thrilled to be a part of this compelling display of digital signage,” stated Steve Simard, Market Manager, Barco Media, “Additionally, we are honored to have worked with eminent developer Cadillac Fairview, whose state-of-the-art facilities are a result of cutting-edge ideas, with an understanding of the desires of retail shoppers. We look forward to many future endeavors with the Cadillac Fairview Corporation.”
Barco SLite
Barco’s SLite, designed for large to ultra-large outdoor LED display installations, can overlay video and data sources in their native quality without conversion of any kind, allowing ultimate sharpness of all sources. Its modular design is specifically engineered to provide flexibility of dimension and size. Through use of its True Color ReproductionTM technology, the SLite 10 offers the ultimate color accuracy and premium quality display. Barco’s processing expertise and exclusive sourcing of LED components ensure the optimum brightness levels for large-scale installations. Two versions are currently available: SLite 10, SLite 14 and SLite 22.
About The Cadillac Fairview Corporation Limited
The Cadillac Fairview Corporation Limited is one of North America's largest investors, owners and managers of commercial real estate. Cadillac Fairview focuses on high quality retail centres and office properties in Canada and the United States and also oversees equity investments in real estate companies and international investment funds. With a portfolio valued at over $10 billion, Cadillac Fairview and its affiliates own and manage 96 properties, including some of Canada's landmark developments such as the Toronto Eaton Centre, Sherway Gardens, Toronto-Dominion Centre, Le Carrefour Laval, and Pacific Centre. Cadillac Fairview is wholly-owned by the Ontario Teachers' Pension Plan, which invests to secure the retirement income of 300,000 active and retired teachers in Ontario.
About Barco Media
Barco Media, LLC, headquartered in Logan, UT, offers turnkey imaging solutions to its markets. Barco’s LED display and projection solutions can be seen at the world’s leading motor shows, on stage with some of the world’s biggest stars and on buildings and in lobbies of some of the world’s foremost companies. The division has provided LED visual solutions to many high-profile clients, such as Clear Channel International, Merrill Lynch, Dresdner Bank, BMW, Toyota, Porsche, Daimler Chrysler, U2, Paul McCartney, Madonna, Bon Jovi and many others. The company’s LED display solutions have also been chosen to grace Reliant Park Stadium (USA), host to the 2004 Super Bowl, as well as the stadiums of FC Porto (Portugal) and FC Geneve (Switzerland), which will host the 2004 and 2008 European Soccer Championships respectively.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, is active in three key areas of imaging technology. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Brussels/Euronext and is a BEL 20 and a Next 150 company.
