BARCO LED Daylight Display for the famous ‘Coca-Cola’ Sign at Piccadilly Circus, London
State-of-the-art BARCO LED displays were selected by ‘Coca-Cola’ to revolutionize it’s famous digital billboard located at Piccadilly Circus in London. Over 52 square meters of DLite 10 has been used to replace the old installation with 36 BARCO 3000 Series projectors. The result: an overwhelming display of specially developed ‘Coca-Cola’ advertising, 24 hours a day, at one of the best known and attractive places in the historic center of London.
Tom Long, Coca-Cola Division President for Great Britain & Ireland: “Two years ago, we decided to upgrade from a static neon sign to a dynamic digital billboard using BARCO’s projection technology. It proved to be the right way to go. Now, we have taken a further step forward, allowing us to display dynamic specially developed advertising 24 hours a day. The fantastic image quality of the LED daylight displays meant that the Dlite 10 was the right choice for ‘Coca-Cola’.”
Ross Burling, Business Development Manager for BARCO’s Media and Events Division: “’Coca-Cola’ creates the most attractive commercials in the world of soft drinks. Displaying these commercials on gigantic digital billboards requires only the best quality products. When ‘Coca-Cola’ decided to replace its old projector installation in London by LED displays, BARCO was proud to be selected again for a project this exciting and high-profile. The BARCO DLite 10 will provide an astonishing picture quality to the visitors of Piccadilly Circus. London residents, business people and thousands of tourists are going to be thrilled with BARCO’s state-of-the-art technology;”
BARCO’s DLite Series
BARCO’s DLite 10 features an impressive light output and extremely wide viewing angles. BARCO’s innovative Dual Pixel Technology offers a visual resolution of 10mm, allowing for a smoother picture, shorter viewing distance and great performance. BARCO has included proprietary technologies to deliver perfect video and graphics performance over the entire display regardless of size, shape or resolution. The modular concept of the system guarantees optimal flexibility, seamless pictures and easy maintenance of the modules from the back and the front of the display. BARCO’s DLite features built-in intelligence that enables auto-configuration and allows hot swapping of tiles without interrupting the display of the pictures.
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