Barco partners with Strong Technical Services for nationwide digital cinema installation services
Sacramento, CA — 3 September 2009 — Barco, a global leader in digital cinema technology, announced today the signing of a professional services agreement with Ballantyne Strong, Inc., a global leader in cinema projection products and services. As outlined in the one-year, renewable, non-exclusive agreement, Ballantyne's industry leading service organization, Strong Technical Services (STS), will provide Barco with digital cinema projection service and support, including, but not limited to, on-site installation and service as well as ongoing maintenance services for Barco's U.S. customers.
Ballantyne's STS subsidiary was established in 2006 to serve the market's growing digital cinema service demands, and they are now recognized as one of the largest and most capable digital cinema service solutions in the industry. Having built a national team of highly qualified digital cinema projection field technicians, STS is certified to install and service all digital network configurations and related peripherals.
“The service agreement with STS is part of Barco's desire to establish partnerships with the best providers servicing the needs of our growing install base of digital cinema projectors and associated servers,” remarked Filip Pintelon, President Media and Entertainment division.
“Given Barco's leadership in the digital cinema industry, we are very excited to partner as their primary digital cinema service provider in the U.S. and deliver the broad array of specialized services required for the ongoing rollout of digital projection equipment.,” said John P. Wilmers, President and Chief Executive Officer of Ballantyne. “Over the past year, Barco has delivered a very high level of training and ongoing support for our field service technicians, ensuring they have the cutting edge knowledge and experience to seamlessly install and maintain Barco's full line of digital cinema solutions. This agreement reflects both organizations' unwavering commitment to putting the needs of our customers first, and we are excited about forging a strong, long-term partnership.”
“Ballantyne's Strong Technical Services group has demonstrated industry-leading expertise and a customer service orientation that echoes the commitment we make to each of our customers,” said Todd Hoddick, Vice President of Digital Cinema at Barco N.A. “We could not partner with a better group to execute on the growing variety of technology and services our customers require, and we look forward to a long and mutually beneficial relationship.”
About Ballantyne Strong
Ballantyne Strong, Inc. is a leading provider of digital and analog cinema projection products and services to the cinema exhibition industry. The company's Strong Technical Services subsidiary is a leading provider of cinema projection services in North America. For more information visit, www.ballantyne-strong.com. (NYSE Amex: BTN)
About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of 725 million euro in 2008.
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