To the delight of automobile aficionados and casual car fans alike, dozens of new cars were revealed at the 2013 Montreal and Toronto Auto Shows this winter, featuring dramatic video displays using Barco’s highest lument projectors. The auto shows represent the pinnacle of automotive innovation, smart design and precision engineering, providing a stage for manufacturers to unveil their most exciting new and upcoming models. Universally, they rely heavily on sophisticated visualization solutions to capture the essence of their brand and accurately portray the automobiles’ attributes at these venues.
When evaluating projection options for the automakers’ displays, Barco’s HDQ-2K40 projectors emerged as the optimum solution. MVI-MultiVision is the exclusive supplier of 40K lumens projectors in Canada and has supported all of the country’s major auto shows with video display products for more than 30 years. “We pride ourselves in offering not only the best, but the most unique products to meet the discerning tastes of our high-end customers. So, when we decided to expand into projection, Barco was our obvious choice,” comments Christopher Parry, Vice President of MVI-MultiVision. “We especially like Barco’s ‘light on demand’ option which allows us to program the light output from 26,000 to 40,000 lumens, offering MVI customers flexibility while streamlining our inventory management.”