Projecting a love story …
A 50th anniversary deserves a good party. All the more so when you’re the world’s leading designer of wedding dresses. With 163 stores and 4,000 sales points, the Spanish Pronovias can certainly look back upon 50 marvelous years. To celebrate that, the company invited over 2,000 people to the Italian Pavilion in Monjuïc, Barcelona, for a stunning catwalk show and a Gatsby-worthy party.
A spectacular floor show
Pronovias decided to pull out all the stops for its landmark birthday. The idea: present a spectacular show of its 2015 collections and combine it with a 3D projection mapping of previous shows. To realize this lofty goal, Pronovias took Eikonos Audiovisual Services on board. The Spanish AV expert designed an amazing 3D projection mapping on a 24.5 x 17m wooden façade that replicated the brand-new flagship store of Pronovias in Barcelona. Two of Barco’s ultra-bright HDQ-2K40 projectors helped create the dual projection.
Love and passion
The 3D mapping technique – and the bright images – enabled Eikonos to add 3D dimensions, optical illusions and movement to the previously static backgrounds. The resulting audiovisual experience fully immersed the participants in the (hi)story of Pronovias which is, in fact, a story of love and passion ….