How do you reawaken the passion for selling among a crowd of retailers coming off a prolonged business downturn? Inspire them with a unique animated biopic designed to evoke their fondest memories of becoming a business owner. And make sure to deliver it with Barco’s industry-leading event projectors for a truly realistic and moving experience.
How do you reawaken the passion for selling among a crowd of retailers coming off a prolonged business downturn? Inspire them with a unique animated biopic designed to evoke their fondest memories of becoming a business owner. And make sure to deliver it with Barco’s industry-leading event projectors for a truly realistic and moving experience.
Entitled “The Spirit of the Entrepreneur,” the fully immersive HD presentation portrayed real-life testimonials of several Mohawk Industries' flooring retailers -- a concept designed to re-energize the 2,700+ attendees and remind them of the power of the small business owner at the company’s annual dealer convention. Enveloping the crowd with dynamic imagery and surround sound, the video featured 270° of edge-blended video imagery, 720 pixels high and 15,360 pixels wide, projected on a 345-foot screen. According to AV producer Danny Whetstone of DWP Live, “Hearing that audible gasp from the audience is what’s known as a home run in our business, and Barco does it every time.”
