The demand for state-of-the-art projectors and image processing products is booming in the Middle East, as appears from the great interest in Barco solutions during recent local trade fairs and customer requests. To serve its clients in this thriving market to the max, Barco Dubai has recently joined forces with AV expert TechnoPro LLC. Under the agreement - worth several million dollars -, TechnoPro will ensure the availability, delivery and support for Barco’s projection and image processing range.
Headquartered in Dubai and with warehouses in Dubai, Qatar and Lebanon, TechnoPro is one of the Middle East’s leading suppliers of technology for the entertainment market. The company’s experience and professional staff, its outstanding facilities and its large market coverage were all reasons for Barco to team up with TechnoPro for the distribution of its products for business and large venue projections. The deal includes the sales of newcomers like the award-winning HDX-projector series and 3G image processing gear.
“The projector and image processing business in the Middle East is competitive and requires short delivery cycles, local technical support, local availability of spare parts, etc.,” says Barco’s Eric Brouwers, Regional Director Middle East and Africa. “Our distributor partnership with TechnoPro will help us cope better with these challenges and provide the best possible services to our rapidly-growing customer base.”
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