Cinemark continues to enhance the moviegoing experience for its international patrons, recently acquiring hundreds of Barco’s DLP Cinema® projectors to grow its digital cinema footprint in 12 Latin American countries. The newly digital theaters are measurably driving profitability for the company in the form of increased revenues in combination with business model efficiencies gained through the conversion to digital cinema.
“We are pleased to grow our relationship with Barco as they have continued to provide the best and brightest digital cinema solutions and superior customer service for our theaters worldwide,” comments Valmir Fernandes, President of Cinemark International.
To support its Latin America customers, Barco maintains eight parts depots in Latin America, providing 24/7/365 onsite technical support through local service teams. In addition, Barco’s installation and advanced service certification training is available in Sao Paulo, Brazil, Mexico City, Mexico, and Sacramento, California.
“While we’ve enjoyed overwhelming success with our North America digital cinema deployment, our Latin America market has unique needs and circumstances. Barco understands this well, and provides the local resources to support our digital cinema conversion as well as outfit our new sites as we expand in the region,” comments Damian Wardle, Vice President Global Theatre Technology.
