The annual Super Bowl serves up a visual spectacular of sports and media entertainment for die-hard football fans and casual spectators alike. One of the biggest Super Bowl parties landed on “Super Bowl Boulevard,” a 10-block entertainment spectacle taking over a busy New York City thoroughfare. World-renowned multimedia studio Moment Factory jumped into the fray to create the Super Bowl Virtual Theater, a 3,390 square foot projection-mapped wonder using 12 Barco HDQ-2K40 projectors to enliven the façade of the iconic Macy’s building at Herald Square.
As reported in Gizmodo
, the installation played an overwhelming eight-minute barrage of swirling images: Cubist footballs, crazy confetti, and licks of flame that melted down the side of the building. All this imagery was combined with real footage of the NFL gridiron, and backed by an epic mashup soundtrack of orchestral music, electronic beats, and the words of barking television announcers calling football games.
A Super Bowl veteran, Moment Factory teamed up with Barco to help create the Madonna Half Time show at Super Bowl 2012. Barco projectors were selected this time because of their unbeatable reliability as well as the ability to project images with extreme brightness and brilliant color even amidst the glaring ambient light of nearby Times Square and other illuminated landmarks.