Though Brazil is the world’s tenth most important cinema market in terms of admissions, the digitization percentage has been quite low for a long time. Recent public policies aim to encourage exhibitors to digitize their screens. The Virtual Print Fee (VPF) program is one such financing model and has so far been joined by over 70% of Brazil’s exhibitors. Many of them chose to go digital with the support of system integrator Quanta DGT and Barco’s digital cinema projectors.
Integrator Quanta DGT will supply 500 Barco digital cinema projectors to theaters in Brazil, including many of the country’s largest cinema exhibitors - Cinesystem, GNC, Cine Sercla, CineShow, CineArt, AFA Cinemas, PlayArte, Arcoplex, Cinematográfica Araujo - and dozens of small exhibitor groups. Local Barco Service Partners will install the projectors starting from September and by the end of the year, all 500 screens should be digital.
“We are delighted that these cinema exhibitors decided to put faith in Barco for their digital cinema conversion. The choice demonstrates that our long-term commitment to the Brazilian cinema market, featuring a strong local support team and local stock, brings excellent results,” said Ricardo Ferrari, Barco Sales Manager Digital Cinema.
Read the full press release.