07 August 2014

Let’s go to the Drive-In with Barco!

drive-in for newsroom
Summertime means warm evenings, cool refreshments and movies under the stars for thousands of drive-in fans. Barco is right there to entertain with pristine-quality digital projection in many drive-in theaters throughout the US. From Port Townsend, Washington – where a kickstarter campaign raised the funds for a new Barco projector – to Greenwood, South Carolina where Honda’s “Project Drive-In” campaign allowed the nation to vote for their favorite drive-ins to win a new projector, Barco was a part of bringing outdoor movie magic to life this season.


Many drive-ins across America have faced the prospect of closing their doors as movie studios warned that film prints would no longer be distributed when they switched to digital movies. Scores of exhibitors rallied their customers and communities to raise funds for a new projector, with many succeeding in keeping their drive-ins open with the help of Barco. Check out your local drive-in to see the latest summer blockbusters al fresco!

As the world’s brightest projectors, Barco 2K and 4K digital cinema projectors are ideal for the long-throw and extreme brightness needs of outdoor cinemas. Rick Wiley, owner of Wheel-In Motor Movie, hailed the Barco projector for delivering a much clearer picture that the old film projector.

Best of all, these exhibitors can continue the summertime tradition of the drive-in, well-loved by young and old alike.

Photo: Spud Drive-In, by Kevin Cass

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