The most visited tourist attraction in Bavaria, Germany? That’s BMW Welt – BMW Group’s impressive car delivery and experience center. On the occasion of BMW Group’s 100 anniversary, BMW Welt completely overhauled the center in 2016. The car brand installed top-notch technology, including Barco LED technology.
Four times Barco LED
In a transition process that lasted for over a year, all the media technology infrastructure – from LED walls, digital signage and event tech to custom systems – was refurbished. Today, there’s cutting-edge Barco technology in three places:
• the Double Cone – the very symbol of the BMW Welt – features a curved, 4K-UHD LED display based on Barco X2 LED modules
• the Rolls Royce plasma wall features Barco X2 LED modules in a 6.4 x 3.6 meter array
• the South wall has a curved 6.4 x 3.6 array of X1.6 LED modules
• a full-HD LED display (Barco X1.6 LED) at the BMW Welt Business Club
"Not only does Barco help BMW Welt achieve its goals of automation, 99.9% uptime and extreme energy efficiency, it also reduces administrative costs and is easy to operate. The amazing performance of Barco’s LED video wall technology speaks for itself – a picture is worth a thousand words, and probably even more in 4K UHD," summarizes Peter Greinecker, Project Manager for integrator Kraftwerk Living Technologies.
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copyright image: macom GmbH