Barco converts Shandong news studio into state-of-the-art facility

Beijing, China, 29 March 2012 – Barco, a world leader in visualization solutions, proudly announces that its video wall solution has been chosen for a system upgrade project for Shandong broadcast and TV station. The brand new studio, which was put into use early this year, provides outstanding support for live Morning and Evening News telecasts.

The stage display system upgrade project is a pivotal part of the recent overhaul of Shandong broadcast and television stations's news studio. The brand-new 150 m2 news studio is perfect for live news telecasting and can support talk shows with up to three people on screen. To meet the specific demands of the client, Barco has implemented its state-of-the-art backdrop solution – the OVL-708 4X2 LED-lit projection system with 3ME Encore Processor. Enhanced with a liquid cooling system, the OVL-708 lifts LED illumination to a new level of brightness. In addition, the system features Sense6, a unique auto-calibration technology that provides brightness and color stability over time and across the entire display. And the 3ME Encore Processor produces smooth transitions from one display wall layout into another – treating the audience to an exceptional viewing experience.

Enhancing live telecasts

The Director of Shandong broadcast and television stations technical center, Tang Xinmin, commented: “Live telecasting has been an extremely high requirement in the radio and TV industry, and we chose to join forces with Barco to implement the very first Barco backdrop solution in our Shandong TV station because their products are among the most renowned in the industry. Barco's outstanding technical expertise in key elements such as brightness, color vibrancy, contrast uniformity and minimized bezel technologies is our main reason for choosing Barco. And the overhaul has now converted our Shandong news studio into a state-of-the-art facility in China – providing viewers with a capitivating visual experience.”

Mr. Tang Feng, Barco's Managing Director Sales & Service and VP Sales Entertainment for Greater China, said: “It is a great honor for us to join forces with Shandong TV by providing our visualization solution. This cooperation with Shandong TV confirms that Barco is gaining more recognition within China's Broadcasting and TV industry. We look forward to providing Barco's advanced, customized solutions to more industry partners in the near future.”

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with more than 3,500 employees worldwide. Barco posted sales of 1.041 billion euro in 2011.

© Copyright 2012 by Barco

For more information, please contact

Annette Davis Annette Davis
Press & PR contact US
Barco NV

Telephone 678.475.8183

Lynn Ryon
Press & PR contact EMEA
Barco NV

Telephone +32 56 36 81 66

Shen Li Li Shen
Press & PR contact Greater China
Barco NV

Telephone +86 10 5650 2288


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