Barco China to hold its first ‘Innovation Week’

Beijing, April 12, 2007 — Barco, a world leader in visualization and display solutions, announces its first INNOVATION WEEK to be held in Beijing April 12-27.

Keeping in spirit with China’s Innovation Year 2007, Innovation Week is an exciting open house event that welcomes Barco business partners, end users and media to enjoy an up-close look at the latest Barco products and technologies.

Innovation Week also marks the first big event for Barco since becoming a wholly-owned enterprise in China, after 3 years as an 80/20 joint venture with Leyard. The event’s theme, “Open your mind”—Your imagination drives Barco’s creation, is a celebration of the collaborative effort between Barco, its partners, and the brand’s end users. The company will unveil its Asia strategy and present a series of dynamic product demonstrations featuring the latest advances from Barco.

The opening ceremony of Barco’s first Innovation Week will coincide the company’s Annual China Business Partner Conference, which serves as Barco’s opportunity to enhance and solidify its commitment with local partners. What’s more, the exciting event serves as Barco's opportunity show is audio-visual prowess heading into the 2008 Olympic games, where Barco products will be widely in use.

“Innovation Week presents a great opportunity for us to spend some quality time with all our China-based business partners, reaffirming our commitment to shared success,” says Frank Christiaens, Managing Director, Barco China. “What’s more, we’re excited to show off our newest products and innovations, knowing that the demonstrations will spark the imagination of our partners and end users in their creative collaborative efforts to do great things in the growing visual display market.”

Demonstrations will take place at Beijing Barco Electronic Technology Co., Ltd, No. 16, Changsheng Road, Changping Science & Technology Park, Beijing.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (Euronext Brussels: BAR) is headquartered in Belgium and is active in more than 90 countries with about 3800 employees worldwide. Barco posted sales of euro 751 million in 2006.

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For more information, please contact

JP Tanghe
Senior Advisor to the CEO
Barco nv

Telephone +32 56/26 23 22
jp.tanghe@barco.com

Valerie Tang
Marketing Director - Great China
Barco China

Telephone +86 21 6091 2222
valerie.tang@barco.com