Barco launches innovative new products at annual European Rental Partner Meeting.
Kortrijk, Belgium, 16 February 2005 – Barco is proud to announce the introduction of several innovative new LED and projection products, launched to its key European Rental Partners at the company’s annual European Rental Partner Meeting, held in Faro, Portugal from Feb 6th to 8th.
Bringing together over 120 key commercial and technical representatives from over 70 Rental Partners throughout Europe, the Middle East and Africa, the annual meeting has become the rental & staging industry’s official launch pad for Barco’s latest products. This year being no exception, Barco launched the revolutionary OLite 510, a multi-purpose high-resolution indoor/outdoor SMD LED platform, as well as several new projectors, including the RLM R6+ and RLM R5i. The company also anticipated the ever-growing trend of convergence between lighting & video by launching its brand new MiPIX rental structure as well as a first showing of the MiPIX Creativity Pack prototypes, a further development on last year’s popular MiPIX LED blocks.
The importance accorded to the annual Rental Partner Meetings, held in Europe, North America and Asia each year, underpins Barco’s belief that its market leading position in the Rental & Staging market is driven by providing ground-breaking technologies and products to its worldwide Rental Partner network. This year, the company also used the meeting to introduce its latest acquisition, System Technologies, to its rental partner network. In its role as a consultant to show and set designers worldwide, System Technologies (recently re-branded to carry the name “Innovative Designs”) plays a key role between end user, rental company and product supplier. The addition of Innovative Designs will allow Barco to further strengthen its total solution offering to the Rental & Staging markets by catering to the design needs of the growing ‘special projects’ market segment.
Bringing together over 70 European rental companies to review its latest product offering and meet the Innovative Designs team, Barco’s European Rental Partner Meeting has clearly grown to become a annual gathering of industry forces.
Steve Scorse, General Manager of Barco Events says: “At Barco, we firmly believe in the value of the strategic partnerships we have built with our Rental & Staging Partners over the past five years. Their input and feedback remains key in the development of our new products and the adaptation of current technology platforms to changing market needs. With the acquisition of Innovative Designs we have also extended our total solution offering to our rental partners by providing them with a focused yet independent group of experts within Barco to help them realise innovative designs for extra-ordinary projects”. Scorse continues: “Barco will continue to work very closely with its Rental Partners in order to enable them to grow their businesses and provide quality visualization solutions.”
Barco holds three regional Rental Partner Meetings each year. All three meetings are held in the first half of the year, with the next regional meeting to take place in Scottsdale, Phoenix from 6 to 8 March for Barco’s North American rental partners. Barco’s final Rental Partner Meeting for 2004 will take place in Asia in April this year.
Barco Media & Entertainment, a division of Barco, provides specialized visualization solutions targeted at the needs of the Media & Entertainment industries. It counts names such as U2, Versace, Madonna, Daimler Chrysler, Merrill Lynch, Quiksilver and Deutsche Bank amongst some of its key references.
For more information on our latest products, please visit www.events.barco.com
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).
For more information, please contact
Inge
Govaerts
Public Relations Manager
Barco - Media & Entertainment
Telephone
+32 56 36 8052
inge.govaerts@barco.com
