Barco LED "Best in Show" at 2006 Detroit Auto Show

Barco, leading manufacturer in display technology announces that an overwhelming number of global auto manufacturers have selected Barco LED tiles for their booths at the 2006 North American International Auto Show (NAIAS) in Detroit.  In conjunction with rental partners XL Video, Creative Technology, CT Germany, IMAG and Bluewater, Barco LED solutions have emerged as the predominant display technology at this year’s NAIAS, with over 95% of LED installations covering over 10,000 square feet of total space.

Auto manufacturers including Cadillac, GM, Ford, Saturn, Toyota, Lexus, Nissan, Porsche, Kia, Land Rover, Hummer, Jeep, Infinity and Buick have all selected Barco LED tiles for video applications ranging from promos to documentaries to virtual scenery.  Creative standouts include Ford (using ILITE 6 XP tiles for a curved, segmented wall in Ford’s trademark oval shape), Nissan (using OLITE 510 tiles for arched displays, turntables and an especially unique video ceiling), and Jeep (using large-scale MIPIX LED walls for “moving content” behind each vehicle). 

Whereas in years past at NAIAS, LED video walls were used primarily to draw visitors into a particular booth, this year’s focus has changed to a more “immersive” video environment, with emphasis on the total experience that people have once they’re inside a booth.  In some cases, video is not even visible from the aisles, but only appears once the visitor is deep within a booth. 
Steve Scorse, Vice President of Sales and Marketing for Barco's Media and Entertainment division, North America, commented on the high proportion of Barco product at the show.  “It’s a more video intensive show this year than ever before,” said Scorse, “and we’re delighted that Barco LED technology is at the forefront.  Everywhere the visitor looks, there’s video showing new cars, promos, commercials, branding — even company history.  Simply stated, our rental partners’ selections speak volumes about the product’s ease of use, ease of setup, reliability, and most important, image quality.” 

The 2006 NAIAS runs through January 22 at Detroit’s Cobo Conference and Exhibition Center.  For full details visit www.naias.com.

About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).

© Copyright 2006 by Barco - May be reproduced by professional press only

For more information, please contact

Christine Morris
Marketing Communications Manager - US
Barco Media & Entertainment

Telephone +1 916 859 2500
christine.morris@barco.com