Barco projects world premiere of U2 3D at Sundance Film Festival

Sacramento, CA — February 5, 2008 — Barco, a global leader in digital cinema, is proud to announce that its new DP-3000 digital cinema projector was selected for the World Premiere of “U2 3D” at the Sundance Film Festival on 19 January in Park City, Utah.

“Barco’s DP-3000 digital cinema projector delivers world-class picture-perfect 3D images, said Ian Calderon, Director of Digital Initiatives. Their projectors were at the center of the historic premiere of 3ality’s U2 3D film at the Sundance Festival. Barco moves 3D to a new level in the cinema going experience and we thank them for making this landmark screening of “U2 3D” a success”.

"We're honored to be selected for the premiere of 3ality's “U2 3D” at the Sundance Film Festival," said Joe DeMeo, Director of Sales for Barco’s Digital Cinema business. "Barco has been directly involved with U2 concerts from the video design perspective for the last few years, it only seemed appropriate to provide our brightest and best projector for this unprecedented 3D event.”

“U2 3D” puts viewers within the pulsing energy of a live U2 stadium concert. Marrying innovative digital 3D imagery and 5.1 surround sound, it creates an immersive theatrical experience unlike any 3D or concert film that has come before.

The film opened on IMAX screens and in digital 3D theaters nationwide Wednesday, January 23^rd.

The DP-3000 is Barco’s new flagship digital cinema projector, and the brightest digital cinema projector in the industry. At over 30,000 lumens and using Texas Instruments’ 1.2 inch DLP Cinema® chip, the DP-3000 is designed for 2D screens up to 30m (98’) wide and 3D screens over 50’ wide. With over 2000:1 contrast ratio, new motorized lenses, a new optical design and high efficiency 6.5kW lamps, the DP-3000 exemplifies Barco’s hallmark attributes of image quality, reliability and robustness.

The pioneering DLP Cinema® technology from Texas Instruments, which is used in all of Barco’s 2K digital cinema projectors, guarantees perfect re-production of film, time and time again, and ensures movie goers enjoy the highest quality film experience with consistent picture brightness, contrast and vibrant colors. Barco holds one of only three exclusive licenses of Texas Instruments’ DLP Cinema® technology.


Sundance Film Festival
Sundance Film Festival is the premier showcase for U.S. and international independent film. Held each January in Park City, Salt Lake City, Ogden, and Sundance, Utah, the Festival is a core program of Sundance Institute, a nonprofit cultural organization founded by Robert Redford in 1981. Presenting dramatic and documentary feature-length films in nine distinct categories and approximately 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most innovative films of the past two decades. Since 1984, the Festival program has evolved to include music, art, and dialogue. Beyond the streets of Park City, the official website of the Sundance Film Festival, http://www.sundance.org/festival shares the Festival experience with a global audience with short films, filmmaker interviews, videos, podcasts, photos, news stories, and more.


Sundance Institute
Dedicated year-round to the development of artists of independent vision and to the exhibition of their new work, Sundance Institute celebrated its 25th anniversary in 2006. Founded by Robert Redford in 1981, the Institute has grown into an internationally recognized resource for thousands of independent artists through its Film Festival and artistic development programs for filmmakers, screenwriters, composers, playwrights, and theatre artists. The original values of independence, creative risk-taking, and discovery continue to define and guide the work of Sundance Institute, both with U.S. artists and, increasingly, with artists from other regions of the world.

About Barco
Barco, a global technology company , designs and develops visualization products for a variety of professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific.
Barco (Euronext Brussels: BAR) is present in more than 90 countries with about 3800 employees worldwide. Barco posted sales of euro 751 million in 2006.

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For more information, please contact

Christine Morris
Marketing Communications Manager - US
Barco Media & Entertainment

Telephone +1 916 859 2500
christine.morris@barco.com