Barco receives 2007 Frost & Sullivan Market Leadership Award in the North American medical display monitor market

Frost & Sullivan’s Market Leadership Award honors companies that have shown excellence in every area of the market leadership process. Through interviews with market participants and extensive secondary research of proprietary data sources, Frost & Sullivan tracks competitor revenue and market share within the industry. Other criteria include revenue growth rates, profitability and technology innovation. Based on this data, the analysts select the Market Leadership Award recipient.

“Because of the decreased market growth and falling price points, the medical display market is very challenging,” says Frost & Sullivan Analyst Zachary Bujnoch. “Maintaining high profit margins is a big achievement. One way Barco has dealt with market pressures is by focusing on the mammography display market, which requires the highest quality of displays currently available. Barco recognized this opportunity and has been successful in its pursuit of market leadership in this segment. But this does not mean Barco ignores the other market segments, because its development efforts in the color display product line, along with its commitment to offering complete solutions for medical displays, are two other key criteria for success. Based on these market leadership efforts, Frost & Sullivan proudly honors Barco with the 2007 Market Leadership Award for the North American medical display monitors market.”

“We are extremely proud to have been granted this prestigious award honoring our vision and market approach,” says Mike Sklar, Director US of Barco’s Medical Imaging Division. “The winning combination of our marketing strategies and innovative imaging solutions has proved successful, and this leadership award recognizes our achievements. It encourages us to maintain our present course and to continue providing consumers with solutions that enhance the performance of their digital imaging equipment.”

Throughout 2007, Barco has further developed its color display product line in response to the increasing market demand. A complete solution for medical displays, including both display controller and DICOM calibrating software, is another important development achievement. Frost & Sullivan explicitly acknowledged Barco’s quality DICOM calibration software as a key value-added component for medical display manufacturers.

About Frost & Sullivan
Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.awards.frost.com.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own Sales & Marketing, Customer Support, R&D and Manufacturing facilities in Europe, North America and Asia Pacific.
Barco (Euronext Brussels: BAR) is active in more than 90 countries, and has 3800 employees worldwide. Barco posted sales of 751 million euros in 2006.

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For more information, please contact

Inge Govaerts
Corporate Public Relations Manager
Barco n.v.

Telephone +32 56 36 80 52
inge.govaerts@barco.com

Thomas McKay
Senior Marketing Manager
BarcoView LLC

Telephone +1 678 475 8000
thomas.mckay@barco.com