Barco teams up with Creative Technology to create immersive 360° experience at CES
The 2006 Consumer Electronics Show set record numbers with 2,500 exhibitors introducing thousands of new products and technologies to over 150,000 attendees from 110 countries. Creative Technology was chosen to provide audio visual support and technical services to some of the best-known names in the electronics industry. Intel, DirectTV, Motorola, Sony, Seagate, Broadcom, TIVO, Jabra, DIVX and the Monster Cable Awards all relied on the staging support of Creative Technology to attract attendees through creative uses of Barco’s display technology.
Intel took a leap forward by combining traditional technology with the more creative displays. Over 260 tiles of Barco’s ILite 6 XP and ILite 10 LED displays were utilized in the Central Hub and Grand Lobby while 1,500 MiSPHERE units hung from the booth’s ceiling, flashing colors in sync with images on various plasma displays.
MiSPHERE opens the door to new and innovative LED display solutions. One MiSPHERE unit consists of 4 full color, high performance LEDs that reside inside an opaque, light-defusing capsule. With 360-degree viewing angles, and the ability to play both full video & data, MiSPHERE bridges the gap between existing video and lighting products. Individual MiSPHEREs are daisy-chained in a string, with several strings, in turn, forming a 3-D visualization curtain.
Barco Media & Entertainment, a division of Barco, provides specialized visualization solutions targeted at the needs of the Media & Entertainment industries. It counts names such as U2, Ferrari, Louis Vuitton, Madonna and Daimler Chrysler, Clearchannel Spectacolor, as well as installations for Merrill Lynch, Kinepolis, China Film Group, Bank of America, Deutsche Bank, Reliant Park Stadium (USA) and Miami Heat NBA amongst some of its key references.
About Creative Technology
Established in 1971, Creative Technology is an internationally recognized audio and video solutions provider specializing in broadcast multi-camera production, LED indoor and outdoor displays, video and computer projection, and audio systems for corporate and entertainment events, concerts, general sessions, exhibits, seminars, satellite uplinks, web casts and teleconferences. Creative Technology has locations in Las Vegas, Los Angeles, San Francisco, Chicago, London, and Stuttgart. Creative Technology is a division of London based AVESCO plc, providers of corporate presentation services, giant screen services and broadcast services to corporate, presentation, entertainment and broadcast markets throughout the world. For more information on Creative Technology visit the web site at www.ctinternational.com
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).
© Copyright 2006 by Barco - May be reproduced by professional press only
For more information, please contact
Christine
Morris
Marketing Communications Manager - US
Barco Media & Entertainment
Telephone
+1 916 859 2500
christine.morris@barco.com
