Barco to deploy 120 Series II digital cinema projectors in LuXin Cinema complexes

Shanghai, China, 8 December 2010 – Barco, a world leader in visualization and display solutions, proudly announces that it has signed a contract to deploy 120 Series II digital cinema projectors in the LuXin Cinema complexes, a subsidiary of Shandong Trust Corporation.
LuXin Cinema is a third-tier subsidiary of LuXin Group, Shandong. In 2009, Shandong Provincial Government allotted 100 million RMB, from a domestic construction fund, to LuXin Group to construct cinema complexes in Shandong. LuXin Group plans to first operate the complexes in 17 cities – including the capital city, Jinan – and then to move into more cities and perhaps other provinces. By late 2011, 20 cinemas – each with 6-8 halls – will be open. LuXin Cinema is promoting the film industry in cities like Jinan and Qingdao and bringing the modern multi-hall cinemas into secondary cities, such as Yantai, Dezhou, Dongying, Taian, and others.

By the end of the project, Barco will have deployed 120 Series II digital cinema projectors in LuXin Cinema complexes.

Wenjun Liu, Assistant to the General Manager of LuXin Cinema, says: “Barco enjoys a large market share and a good reputation in China's film industry. We selected Barco not only for its excellent product quality but also for its superior after-sales services and professional customer support training programs. We are optimistic about LuXin's future development – and we look forward to further cooperation with Barco as we move ahead.”

“Barco's success stems from the trust of all of our customers,” says Yan Fei, Managing Director of Barco Greater China. “Our cooperation with LuXin Group has been a pleasure. Barco will continue to provide support for the development of LuXin Group in the future.”

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3400 employees worldwide. Barco recorded sales of 638 million euro in 2009.

For more information, please contact

Nancy Xiao Nancy Xiao
Press & PR Manager APAC
Barco n.v.

Telephone +86 10 8012 0885
nancy.xiao@barco.com

Sophie Hautekeete Sophie Hautekeete
Press & PR EMEA-LATAM
Barco n.v.

Telephone +32 56 36 80 59
sophie.hautekeete@barco.com

Tyler West Tyler West
Corporate Marketing Director, North America
Barco n.v.

Telephone +1 678-512-6107
tyler.west@barco.com

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