China LED rental market goes true black 4mm
Shanghai, China - 27 April 2010 - Barco, a world leader in visualization and display solutions, proudly announces that the biggest Chinese audio visual equipment rental company, AV Promotions, has signed a contract with Barco to purchase 500 true black NX-4 LED tiles and will use them in the coming Beijing International Automobile Exhibition and Shanghai EXPO. The quantity of 500 represents a significant quantity in the Chinese, Asia-Pacific and Global markets, once again showing Barco's strength in the visualization industry.
“We continually look for the best solutions to meet the growing demand for high-end LED displays in the Chinese domestic and Asia-Pacific markets. We've chosen Barco because we are so impressed by the advanced true black technology,” Mr. Elton Wong, Chairman of AV Promotions, explained. “The NX-4 not only has the latest 4mm technology, but also delivers the deepest black levels of any LED product on the market. This uniqueness, together with the advantages in brightness and contrast, strengthens our decision. We also value highly the ease and speed of set-up the NX-4 brings, thanks to its carbon fiber frame. With these advantages, we believe that we will offer better value and performance to our clients in the coming projects.”
Mr. Yan Fei, Barco's Greater China Managing Director, commented on this success: “Barco is committed to investing in high technology development to meet market needs. With the rapid development of the Chinese economy, we see and feel that the need for rental equipment is increasing. The NX-4 has been introduced to satisfy the increasing demand for high-level LED displays in the market, to help clients maximize the display effect, and to simplify the set-up process. We believe that, with the cooperation of AV Promotions, we will lead the Chinese rental LED display market into a new era. ”
About NX-4
Using a revolutionary black LED, the 4mm NX-4 delivers the deepest black levels of any LED product on the market. With a brightness output of 2000 Nit and market-leading light shades, the NX-4 achieves a stunning contrast ratio of 4000:1. Key advances in base materials, mechanical design and color processing have raised LED displays to new heights of image quality. Built on a lightweight carbon fiber Mag-frame, instead of the traditional steel structure, the tiles can be used in standard displays or split apart to form creative presentations. Color processing advances to a new industry pinnacle and a larger color triangle deliver vibrant images with deeper color.
About AV Promotions
AV Promotions is a leader in the audio-visual and the staging rental industry. The company's guiding philosophy is to provide excellent technical support and the latest high-quality equipment. Areas of expertise include: audio visual equipment, lighting system, graphic design, and 3D computer-aided designs. In addition, the company provides specialized teams of professionals to support new product launches, promotional events, video programming and various multi-media productions.
About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of 638 million euro in 2009.
For more information, please contact
Nancy
Xiao
Press & PR Manager APAC
Barco n.v.
Telephone
+86 10 8012 0885
nancy.xiao@barco.com
Sophie
Hautekeete
Press & PR EMEA-LATAM
Barco n.v.
Telephone
+32 56 36 80 59
sophie.hautekeete@barco.com
Tyler
West
Corporate Marketing Director, North America
Barco n.v.
Telephone
+1 678-512-6107
tyler.west@barco.com
