Red Bull uses Barco projectors for 3D projection mapping installation at Ultra Music Festival 2012
Rancho Cordova, Calif., USA – 12 September 2012 – Barco, a world leader in projection technology, teamed up with broadcast and event producer SenovvA, to create the visual centerpiece for the world’s premiere electronic music festival in Miami, Florida. The partners delivered a stunning 3D projection mapping display, entitled “Red Bull Mind Meld,” which covered 29 floors of the Intercontinental Miami Hotel exterior with bold, animated imagery for three nights during the festival.
The Ultra Music Festival has been a fast-growing phenomenon among electronic music fans since the first concert launched in 1999. Expanding from a one- to three-day sold-out event, this year’s festival was also streamed online to bring the total number of viewers to several million (with 200,000 attending live over the duration of the event).
Unique angles and shapes demand Barco projection
The magnitude of the event demanded a unique, larger-than-life visual spectacle, which was expertly designed and executed by SenovvA with Barco projection on board. Because of the multi-dimensional nature of the 15,000 square foot surface, a combination of four FLM-HD20 and eight FLM R22+ large event projectors were used to create the projection mapping installation.
“The Ultra project presented unique production challenges considering the extreme angles of the hotel’s façade,” commented Tristan Valencia, Managing Director of SenovvA’s recently established New York office. “Barco projectors are always the right tool for the job – they’re the only ones that can be positioned on their sides and work flawlessly when projecting at 50 percent or greater angles, which is a must for many of these high-profile, outdoor shows.”
Bryan Edens, Producer & Director of Marketing for SenovvA concurs: “Fortunately, with Barco projectors, we don’t have to rein-in our imaginations when designing a dynamic, game-changing show. They can handle anything we can envision, and do so reliably and consistency.”
A growing portfolio of projection mapping
Barco’s large event projectors have been instrumental in delivering high-performance projection for numerous high-profile events, including the Super Bowl 2012 Halftime Show, the Queen’s Diamond Jubilee Concert and Buckingham Palace, and the Nokia Lumia product launch in London, England. Offering 20,000 lumens light output and a widescreen format, Barco’s large event projectors display consistently high-bright/high-contrast images of superior quality, even in outdoor venues with significant ambient light. They also feature superior video processing and picture-in-picture capabilities, as well as a sealed optical engine that prevents dust, smoke or other environmental contamination from affecting its image quality.
“We are thrilled to join with other creative innovators in this fast-growing field to bring 3D architectural projection mapping to the masses,” commented Scott Stremple, Vice President Sales, Projection & Image Processing for Barco North America. “This new media opportunity requires specific technological expertise and unique optical capabilities, which we’re proud to offer throughout our event projector line. Audiences will be seeing a lot more of this kind of outdoor entertainment, which means they’ll be seeing a lot more of Barco, too.”
About SenovvA, Inc.
SenovvA provides innovative video, audio, lighting and staging equipment, consulting and technical services for broadcast, theatrical, and corporate/industrial events and meetings throughout the world. SenovvA consistently delivers for events such as The Academy Awards broadcast, the Elton John AIDS Foundation Oscar Party, the FORTUNE Most Powerful Women Summit, Mercedes Benz USA LA Auto Show, and Ellen DeGeneres' "Really Big Show." Our master technicians "do what it takes" to get the job done, year after year. For more information visit http://www.SenovvA.com
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,700 employees worldwide. Barco posted sales of 1.041 billion euro in 2011.
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