Strategic alliance with Pioneer as the exclusive Australian distributor of CineVERSUM™ home cinema projectors
KORTRIJK, January 24th, 2004. Barco, world-renowned supplier of professional and industrial DLP™ and CRT cinema products for large screen visualization, has developed the CineVERSUM range of projectors to meet the needs of the most demanding of high-end home cinema enthusiasts. Based on Barco’s professional digital cinema projectors, the CineVERSUM family consists of five models that successfully combine exceptional film-like video performance and advanced user-friendly features in a design-forward aluminum finish chassis design.
Developed in close co-operation with Barco Digital Cinema, which provides DLP™ cinema equipment to Hollywood’s leading film studios, the CineVERSUM range brings Hollywood’s technology of choice to the comfort of your home. “The new product range sets a new standard as to what is possible in the home cinema environment and perfectly meets the needs of the discerning home theatre enthusiast.” stated Mr. Rob Thompson, General Manager for Export & Commercial Business for Pioneer. “It offers the absolute product integrity Barco is renowned for combined with a graceful, minimalistic design, which allows easy integration in any home. The CineVERSUM product range will complement Pioneer’s extensive consumer product range and will mean a full offering for the rapidly growing home cinema market segment. We are very excited about this opportunity and the synergy with Pioneer’s current key technologies of Plasma and DVD is perfect”.
The flagship model, CineVERSUM 120, incorporates the highest performance Texas Instruments 3-chip 16 x 9 DLP capable of accommodating 90”-150” diagonal screens ensuring exceptional brightness and colour balance. A wide variety of lenses are made available in order to optimize the projector within the context of the system installation ensuring outstanding video sharpness, even if the projector is placed off-axis. The MASTER, state-of-the-art video processor, is interfaced via a proprietary digital cable link providing unparalleled performance and installation convenience. Numerous analogue and digital sources can be processed and optimized since the MASTER circuit design is modular, adaptability to changing standards is possible as technology evolves.
Other models include the CineVERSUM 110, also a 3-chip design and the CineVERSUM 80, 70 and 60 all equipped with the latest High-Definition single DLP chip.
“The alliance with Pioneer Australia came about after an exhaustive examining of options for marketing this new range in Australia,” stated Wim De Vos, International Sales & Marketing Manager, Barco Home Cinema. “Pioneer’s approach to marketing their consumer product range in the specialty audio and video product marketplace is completely in line with Barco Home Cinema’s strategy and made them the natural choice. We feel very confident that Pioneer Australia will develop themselves into the ideal specialty distributor in terms of dealer support, product training and after sales service”.
Pioneer plans to distribute Barco CineVERSUM products through a select network of highly qualified audio/video specialists throughout Australia via the Professional Video Products Division.
For more information, please contact
Inge
Govaerts
Public Relations Manager
Barco - Media & Entertainment
Telephone
+32 56 36 8052
inge.govaerts@barco.com
