Young & Jackson Hotel
Case study
Commercial signs have played a key role in establishing the landmark quality of the historic Young & Jackson's Hotel in Melbourne, Australia, since the 1920s. And today, more than ever, the hotel attracts the attention of every passer-by, as it has Australia's largest (almost 100m2) digital billboard on its roof, featuring a cyclic feed of animated advertisements.
The display uses Barco's SLite 10 XP LED tiles, plus a Barco controller. It is the brainchild of advertising media specialist APN Outdoor which, after a challenging preparation and set-up phase, is well satisfied with the solution offered. As are its advertisers: the commercial reaction to the screen is a roaring success.
About this project
| Date | July, 2009 | |||||||||
| Location | Melbourne, AUSTRALIA | |||||||||
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