Barco and American Eagle Outfitters soar in Times Square

For the opening of their new flagship store in New York City’s Times Square, American Eagle Outfitters contracted Barco and the Barnycz Group to create a remarkable, multi-tiered LED display. Concepts for the exterior display took the form of a stunning 12-faceted assemblage of LED panels, almost 15,000 square feet in size, including a soaring 25-story LED tower. When AEO and the Barnycz Group were ready to turn a dream into reality—they selected Barco.

To create the display, Barco engineers wrapped the building’s exterior façade with 1441 weather-resistant Barco TF-20 LED panels, for a total pixel count nearing 3.3 million. In the building’s outdoor foyer, the ceiling comprises 1665 Barco OLite 612 modules, specially designed for optimum viewing at very close distances. Immediately inside the store is a bank of 21 Barco NSL-46 LCD monitors. Purpose-built for a near-seamless presentation, these monitors allow content to be displayed in its native resolution, without any loss of image quality. To process a complex array of multi-format video, dual Barco DX-700 LED digitizers are used as the system’s front end, for optimum visual quality.

The AEO building’s unusual architecture created interesting challenges for Barco’s on-site installation team headed by Guy Russell, Director of Operations, Video and Lighting Systems for Barco, North America. "On one corner, the building sits at a 78 degree angle, so we had to use our special small-sized OLite modules to accomplish the task," noted Russell. "One of the unique aspects of Barco LEDs is their creative modularity, which enables us to use small panels to create unusual shapes and angles," he added.

For Dave Scott, President Barco North America and the US team, the display is an iconic achievement. "To come into a place like Times Square and make something like this happen is what motivates our entire team from R&D, sales and all the way through to operations and service," said Scott. "American Eagle’s Times Square display represents yet another standard in technical and artistic achievement in outdoor LED displays that Barco is proud to play such an important role."

About this project

Application
Date 31 March 2010
Location New York, United States
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