Following the 2010 UEFA Champions League finals, the people of Madrid were the first to see NuFormer's brand new 3D facade projections themed 'Imagine Football in 3D'. The shows, using Barco's FLM events projectors supplied by JVR Audiovisual, attracted over 1,500 visitors.

Commissioned by Sony, digital media company NuFormer developed two beautiful outdoor projections for two different locations in Madrid. The 3D projections turned the façades of the Plaza Santa Ana Theater and the Colegai San Augustin into two giant pinball machines in which soccer played a central role.