Pokerstars.net lights up Vegas to promote World Series of Poker event

Barco and AD X Media created a spectacular way to elevate the brand of PokerStars.net during the annual World Series of Poker in Las Vegas, Nevada. For the 2010 edition of the world's biggest live poker tournament, the company projected PokerStars.net onto the façade of the Las Vegas Palms Casino Resort – 19 stories high! – with astounding 3D effects. The PokerStars.net logo crumbles down before your eyes, a helicopter passes by, the building begins to crack and poker chips or balloons fly out. And then, suddenly, there's fireworks! You have to see the video to believe it. But one thing is for sure: there was no way that passers-by could miss the PokerStars.net advertising campaign on this prestigious hotel. The secret behind this jaw-dropping spectacle: experience, know-how, four overlayed Barco FLM HD20 video projectors and a Matrix PRO DVI router.

About this project

Application
Date 16 June 2010
Location Las Vegas, United States
Products
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MatrixPRO 8 X 8 DVI

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FLM-HD20

20,000 lumens, 1080p HD, 3-chip DLP projector

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