The IFA fair in Berlin is the world's biggest and most important tradeshow for consumer electronics and home appliances.

For their client Grey Worldwide, multimedia company NuFormer developed its first official indoor 3D projection mapping. The show was projected onto two big white boxes in the Toshiba hall, using Barco FLM events projectors supplied by JVR Audiovisual. From 3-8 September 2010, visitors were blown away by the projection which added an extra dimension to the entire hall.