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To celebrate the 10th anniversary of its US e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren staged two 4D large scale building projections at its flagship stores in New York and London.
XL Events, working for Drive Productions, provided 8 Barco FLM HD20 projectors and crew to facilitate this visual spectacular in London. Graphics were provided by UVA using D3's to map real product footage and real models onto the building giving the audience the perception of it being in 3D.
The impressive show delighted the 2500 special guests attending. It turned out to be an awesome visual display of the Ralph Lauren range, featuring 3D replicas of some of the brand's most iconic images — such as galloping polo players and four-story tall models walking invisible runways — and accessories, such as bags, belts and ties, from the current collection.
The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.
20,000 lumens, 1080p HD, 3-chip DLP projector
31 October 2014
Our Halloween treat: John Wick playing in immersive sound
30 October 2014
A showcase of Barco solutions at Barco Open House in Oman
Presenting ClickShare at ORGATEC in Cologne
Genius Loci festival
07 October 2014
Men’s Volleyball World Cup 2014
17 September 2014
Vivid Sydney 2014
10 September 2014
Breaking records at the Nanjing Youth Olympic Games
05 September 2014
Helsinki Music House
03 September 2014
01 September 2014
3059 Premiere ParkwayDuluth, GA 30097United States
3078 Prospect Park DriveRancho Cordova, CA 95670United States
600 Bellbrook Avenue Xenia, OH 45385United States
31 Oct 2014
04 Nov 2014 - 06 Nov 2014 - FRANCE