Dutch department store 'de Bijenkorf' started off the 2010 winter holiday season with a 3D projection mapping on the facade of their building in Rotterdam, the Netherlands. Multimedia company NuFormer created a true Christmas story for the 84 by 20 meter projection surface. The facade projection, using Barco's FLM events projectors supplied by JVR Audiovisual, ran during the special Christmas shopping nights on 21, 22 and 23 December.