Digital projection in drive-in theaters presents unique challenges because of the long throws and ambient light conditions, making high brightness a critical requirement. With Barco’s world record-winning DP2K-32B projector and the assistance of MiT, an independent equipment integrator and installer, Syufy is achieving superior light levels, significantly enhancing the image quality of its outdoor movies.
The Syufy name has been closely associated with cinema for over 70 years and the quality of the brand is apparent throughout their drive-in properties. The bright, vivid optics of digital cinema will make drive-in presentations a whole new game. It’s exciting to see this exhibition segment benefitting from highly state-of-the-art projection technology. By installing Barco’s industry-leading DLP Cinema® projectors for 100 percent of its drive-in theaters located in California, Arizona and Nevada, Syufy becomes the world’s largest all-digital drive-in movie chain.
“Although we’d worked diligently to optimize the quality of our film projectors, the crispness, sharpness and color rendition of the Barco digital projectors are taking us to an amazing new level of image quality. Our customers noticed a big difference from the very first showing!” commented Michael Ghiorso, Vice President of Special Projects, Syufy Enterprises. “Barco and MIT are also great partners, very eager to support us in every way with excellent training and technical services to ensure our success.”