Starbucks, in a joint venture with Tata Global Beverages, recently opened its very first shop in India. To celebrate the inauguration of the coffee house, NuFormer was asked to develop an impressive video mapping projection. The 40 meter wide façade of the Elphinstone Building in Mumbai, where the first Indian Starbucks coffee shop is located, served as the backdrop for the projection mapping. Because of the small distance between the façade and the audience the viewing angles were an important factor to consider in the content production process. NuFormer rose to the challenge and made sure that the 8-minute mapping could be viewed optimally by all attending VIPs. 10 Barco FLM R22+s were used for the project.
NuFormer, 3D video mapping - Tata Starbucks, Mumbai, India - October 2012 from NuFormer on Vimeo.