Outdoor Plus

The Eye: an iconic digital billboard in the heart of London

Outdoor Plus, a pioneer in the UK’s outdoor signage market, is proud of the many large format digital panels, iconic landmark sites and premium banner locations it has across London and other key cities. One of the highlights in its portfolio is an impressive Barco LiveDots digital billboard, called ‘The Eye’, in London, UK. Its exclusivity and scale in an area previously devoid of any form of large format outdoor advertising, makes it an icon in the region.

As Outdoor Plus does not compromise on quality, it chose pioneering digital technology from Barco LiveDots to deliver unrivalled creative reproduction. With the help of UniLED Solutions, an LED display consultancy firm, LiveDots set up a large billboard comprising Barco’s rugged TF-10 outdoor LED tiles. Specifically designed for 24/7 outdoor usage, the TF-10 modules offer advertisers excellent image performance, color accuracy and reliability. On top of that, OutDoor Plus appreciates their energy efficiency and future-proofedness.

Every month, around 800,000 people pass by ‘The Eye’, which is strategically located at the hub between the City of London and the West End. Barco LiveDots helps ensure that advertisers really have a great medium to catch their eye!

About this project

Date 08 January 2013
Location London, United Kingdom
Partner UniLED Solutions

Related products


10.2mm pixel pitch, 6,500 nits outdoor LED tile for ...

Related References

Premios Juventud

30 January 2015 - United States

Related References

Paju Premium Outlets, Gyeonngi Korea

20 January 2015 - Korea Republic of

Related References

Little Prince park (Petit Prince)

10 December 2014 - France

Related References

Holiday on Ice

01 December 2014 - Netherlands

Related References

In Flanders Fields Museum

28 November 2014 - Belgium

Related References

Fernweh Festival

27 November 2014 - Germany