GAIA cat-house campaign

Helping GAIA get its message across

“Cats have too many kittens and should be sterilized to prevent thousands of kittens from being dumped”: that is the belief of Belgian animal right’s organization GAIA. To underpin that idea and urge the national government to pass a law forcing cat owners to neuter their cats, GAIA conducted a remarkable, slightly provocative, campaign: for five evenings on end, a giant cat-house was beamed onto the side of the Crowne Plaza hotel in Brussels.

Projection mapping specialist Beam-Inc used two ultra-bright Barco FLM-R22 projectors to visualize the lovable cats in the cat-house. The clear, crisp images, which were combined with neon lights, definitely managed to turn the heads of passers-by and the campaign got an incredible amount of press coverage, even across the Belgian borders…

About this project

Application
Date 03 March 2014
Location Brussels, Belgium
Products
Partner Beam-Inc
|

Related products

FLM-R22+

22,000 lumens, SXGA+, 3-chip DLP projector

Related References

Daimler Trucks North America - Hoover Dam

12 June 2015 - United States

Related References

Anheuser-Busch Oculto Campaign

11 June 2015 - United States

Related References

Jean Paul Gaultier exhibition

20 May 2015 - France

Related References

Federation Square, Australia

30 April 2015 - Australia

Related References

The War of the Worlds

16 April 2015 - United Kingdom