GAIA cat-house campaign

Helping GAIA get its message across

“Cats have too many kittens and should be sterilized to prevent thousands of kittens from being dumped”: that is the belief of Belgian animal right’s organization GAIA. To underpin that idea and urge the national government to pass a law forcing cat owners to neuter their cats, GAIA conducted a remarkable, slightly provocative, campaign: for five evenings on end, a giant cat-house was beamed onto the side of the Crowne Plaza hotel in Brussels.

Projection mapping specialist Beam-Inc used two ultra-bright Barco FLM-R22 projectors to visualize the lovable cats in the cat-house. The clear, crisp images, which were combined with neon lights, definitely managed to turn the heads of passers-by and the campaign got an incredible amount of press coverage, even across the Belgian borders…

About this project

Date 03 March 2014
Location Brussels, Belgium
Partner Beam-Inc

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