Should your preferred language not be available, contents will be displayed in English.
‘The Rotterdam’ hosts Europe’s largest video mapping project to date
What do you think of on hearing the phrase ‘sustainable motorways’. A contradiction in terms? Well no, it isn’t! Governments around the world are doing their best to move towards sustainable mobility. In the Netherlands, for example, the Natuur and Milieu organization is collaborating with the Ministry of the Environment to transform the A15 motorway - the main traffic artery linking the port of Rotterdam to the east of the country - into the world’s most sustainable highway. Solar panels and wind turbines on and around the A15 will generate the power for shared electric cars.
Ambitious in every respect
To kick off this ambitious project, the organizers had an equally lofty plan: create the largest video mapping project ever displayed in Europe. They have succeeded in their plan. By order of advertising agency Raúl&Rigel, Barco partner BeamSystems converted the façade of the recently opened The Rotterdam skyscraper, on the shores of the river Maas in Rotterdam, into a giant projection screen.
Designed by the famous architect Rem Koolhaas, The Rotterdam is one of Europe’s largest buildings. As it is 149 meters high, no fewer than 16 of Barco’s HDQ 40,000 lumen projectors were needed to bring the story of the A15 to life.
30 November 2015
The evolution of breast screening (infographic)
State-of-the-art 3D audio for Rotor Film’s revamped Cinema Stage
Exploring the full potential of our XHD-400 media server
24 November 2015
World Figure Skating Championships 2015
10 October 2015
New Year Celebration Shanghai
09 October 2015
New Year Celebration 2015 (Beijing)
27 September 2015
Premios Juventud 2015
23 September 2015
3059 Premiere ParkwayDuluth, GA 30097United States
3078 Prospect Park DriveRancho Cordova, CA 95670United States
30 Nov 2015
29 Nov 2015 - 04 Dec 2015301 S Dr. Martin Luther King, Jr. Drive - USA