Barco and Vizrt collaborate to integrate best of breed backdrop solutions for the broadcast market
NAB, LAS VEGAS, Nevada, US, 16 April 2007 — Barco and Vizrt announced today that they have signed a Memorandum of Understanding (MOU) to collaborate on an integrated solution that offers unprecedented flexibility in designs for studios and sets in the broadcast market.
As part of the agreement, Barco and Vizrt will cooperate during the sales process through lead sharing, combined bids, and joint promotional activities. Both Vizrt and Barco have already completed the integration of Barco's displays and processors with Vizrt's 3D graphic renderer, Viz|Engine.
"The integration of our Viz|Video Wall ER technology with Barco's versatile display technology brings our shared clients the industry's most flexible solution for studio backdrop solutions." said Petter Ole Jakobsen, Corporate Technical Officer, Vizrt. "By bringing together these best-of-breed technologies, we are enabling our joint customers to be certain that their integration will go smoothly and that they get to realize the most presenter friendly and interactive solution for their studio set designs."
The combined Vizrt and Barco systems enable very high resolution backdrop outputs that allow the studio presenter to work more interactively with the displayed graphic materials on set. This is achieved by integrating the high resolution graphic outputs provided by Vizrt's with Barco's displays. In essence, this creates a much more flexible set design capable of inserting graphics and background scenes while maintaining the natural delivery and interactivity of the presenters.
"The integration of our processors and display technology with Vizrt's Viz|Video Wall ER technology is a natural fit." said Alain Solomon, Vice President of Sales and Marketing, Barco Security & Monitoring Division. Mr Solomon continued, "Therefore, with this relationship, we can deliver more value to our joint customers and ensure high performance real time interoperability of the systems we deliver to our clients."
Barco and Vizrt at NAB, Las Vegas, Nevada, US starting 16 April 2007
Barco and Vizrt will be demonstrating the joint system at the National Association of Broadcasters, which will be held in Las Vegas, Nevada, US starting 16 April 2007. Barco's booth will feature a 3x3 times mDG50 (50") OverView D series video wall, integrate cutting edge DLP™ technology into 50" video wall systems that are designed and optimized for use in a 24/7 mission critical environment. Vizrt will have a Barco 4x2 times cDG67 (67") Overview D series interactive video wall utilizing Viz|Video Wall ER technology on display within its booth. The demonstration will highlight a complete production workflow solution, including integration with the full line of Vizrt software, including new offerings -- Viz|Multi-Platform Suite (MPS) for real-time graphics and video content delivery to mobile devices; Viz|Curious Maps mapping software; and Viz|Quattro, a still and clip store workflow solution.
About Vizrt:
Vizrt offers a new vision for content creation and delivery with an end-to-end solution from ingest to visualization. Our solution combines Vizrt's true 2D/3D graphics tools with Curious Software's World Maps and Ardendo's asset management. Running on non-proprietary hardware, the combination of these unique cutting-edge products ensures a seamless workflow from conception to multi-format distribution. The latest addition to the Vizrt product suite is Viz|MPS for handheld devices.
Vizrt's product suite is used by the world's leading broadcasters including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, TV Today, CCTV and NHK. Also, many world class production houses and corporate institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.
Vizrt is a public company traded on the Frankfurt Prime Standard and on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information, please refer to www.vizrt.com.
About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific.
Barco (Euronext Brussels: BAR) is headquartered in Belgium and is active in more than 90 countries with about 3800 employees worldwide. Barco posted sales of euro 751 million in 2006.
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