Barco’s backdrop shines at China Central Television news studios
Shanghai, CHINA, 15 July 2008 — Barco, a world leader in visualization and display solutions, has teamed with China Central Television (CCTV) in bringing Barco’s iPresent backdrop to the company’s Beijing broadcast studios.
The iPresent display wall is located CCTV’s Beijing News Studio, home to popular shows like Morning News, 360°, 30’ News, Noon News and Evening News. The backdrop system was utilized as part of a makeshift on-site broadcast studio during the aftermath of the 12 May earthquake in China’s southwestern Sichuan Province.CCTV is China’s core news organization, functioning as a national provider of information, education, culture and entertainment. CCTV has 16 national channels along with CCTV International (CCTV 9), which covers the globe via six satellites. More than 45 million subscribers outside China view CCTV’s international news and feature programs, 24 hours a day, seven days a week.
iPresent is Barco’s complete backdrop solution consisting of specifically adapted rear-projection modules, combined with a high performance show controller, that allows broadcasters to use the wall as a high-quality alternative to a traditional onstage video wall or blue screen. iPresent is able to show a multitude of video and graphical windows and produces smooth transitions from one display wall layout into another.
CCTV’s iPresent backdrop consists of a 6x2 cDG67-DL wall configuration and is driven by Barco’s Encore show controller, the most advanced video processing and presentation controller on the market today. The high quality projection modules incorporate dual lamps with hot standby capability and are based on the latest DLP™ technology, delivering outstanding picture quality, reliability and ease of use. The iPresent system’s high-resolution rear-projection modules support 3200K color temperature that easily matches with studio lightning. It also provides excellent on-camera performance, while offering wide viewing angles for maximum flexibility of camera positions.
“We’re extremely happy with the iPresent solution and Barco’s willingness to work closely with us,” says Xie Jihong, Technical Chief of CCTV News Centre. “It’s an ideal backdrop solution for our news broadcasts and other live programs. What’s more, we are especially pleased with its highly reliable hot standby lamp system and color temperature.
“Over a short period of time, the iPresent system has shown its unique versatility here in the China market,” says Frank Christiaens, Managing Director Barco China. “I think its performance during CCTV’s broadcasting from the disaster zone of the Sichuan earthquake was particularly impressive. It’s a bittersweet example of not only the quality our product, but our ability to work closely together with clients bringing them state of the arts visualization solutions.”
About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific.
Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3600 employees worldwide. Barco posted sales of euro 747 million in 2007.
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