Challenge: The Doğuş Holding conglomerate has a portfolio of over 25 companies, which includes Doğuş Otomotiv, the country’s prime importer for all cars sold under the Volkswagen umbrella. For its OtoMotion visitor park and showroom near Istanbul, Doğuş needed visualization that would make customers feel part of an exclusive automotive experience, with showcased marques such as Porsche and Lamborghini.

Solution: Barco developed and installed an entire range of display systems at the OtoMotion park. It includes both single- and three-chip DLP projectors with light outputs ranging from 6,000 up to 30,000, and a full-blown, multi-channel curved display system. Barco’s durable, powerful and versatile projection equipment can be found in OtoMotion’s theaters, cafés, meeting rooms and entertainment zones.

Why Barco: The great advantage for Doğuş Otomotiv was that they had one address to turn to for all projection needs, because Barco possessed such a wide range of visualization. “Barco had been known to Doğuş Otomotiv for a long time,” explains Hamdi Yanik at Armoni, “and they were keen to work with them on basis of their outstanding image quality and experience in the industry. Barco simply had the best systems to offer.”