Barco and AD X Media created a spectacular way to elevate the brand of during the annual World Series of Poker in Las Vegas, Nevada. For the 2010 edition of the world's biggest live poker tournament, the company projected onto the façade of the Las Vegas Palms Casino Resort – 19 stories high! – with astounding 3D effects. The logo crumbles down before your eyes, a helicopter passes by, the building begins to crack and poker chips or balloons fly out. And then, suddenly, there's fireworks! You have to see the video to believe it. But one thing is for sure: there was no way that passers-by could miss the advertising campaign on this prestigious hotel. The secret behind this jaw-dropping spectacle: experience, know-how, four overlayed Barco FLM HD20 video projectors and a Matrix PRO DVI router.