A new Barco three-dimensional signage “cube” made its debut in April to promote the Philadelphia International Festival of the Arts (PIFA) outstanding slate of performances and events during its 25-day festival. It will now promote the thrilling roster of events taking place at the Kimmel Center, The Academy of Music, and the Merriam Theater, all part of the impressive Kimmel Center Campus. Perched on top of the corner of the main Kimmel Center building, the LED display – comprised of 72 C11 panels – is located at the Kimmel Center's main entrance on a busy downtown corner, advertising the Campus's performances, live concert feeds, and visitor information with dazzling lights and variable sound.

The system was developed in less than 100 days from concept to launch to ensure its completion prior to the festival's start. The structure appears to float in the building's alcove due to a reverse pyramid that masks the 10” pivot. Running on a cloud system, the cube can project five different sources including live video from inside the concert halls. Edwards Technologies, Inc. (ETI) worked closely with the Kimmel Center to design the optimum solution using Barco LiveDots LED.

Kimmel Center, Inc. is a charitable, not-for-profit organization that owns, manages, supports and maintains The Kimmel Center for the Performing Arts, which includes Verizon Hall, Perelman Theater, Innovation Studio and the Merck Arts Education Center. Kimmel Center also manages the Academy of Music owned by the Philadelphia Orchestra Association and the University of the Arts' Merriam Theater. Its mission is to operate a world-class performing arts center that engages and serves a broad audience from throughout the Greater Philadelphia region.