Fashion retail

Modern retail consumers are becoming increasingly sophisticated in their purchasing habits armed with greater access to information and more choices than ever before. That’s why it’s paramount to create a unique and engaging shopping experience that gives customers a reason to visit a physical store and makes coming back truly worthwhile. The connected consumer expects interactive experience wherever he or she goes. That’s why stores need to embody brands and be destinations where consumers can do much more than simply browse and buy products.

A shopping destination

Barco’s digital visualization technology transforms the shopping experience into something that’s appealing and engaging for the digital-savvy shopper, both in and out of the store. More and more, the brick and mortar store is functioning as a destination – leveraging video content, large screens and interactive displays to entertain consumers with fresh experiences and relevant content that heighten the brand experience and drive sales.

Information is power

But what do shoppers really want? This is the bane of consumer goods manufacturers who are engaged in a fierce quest to gain customer insights in order to better market their products. Information is power in the hands of advertisers and brand owners, enabling them to develop more effective promotional campaigns; plan and optimize inventory; increase relevance – and more importantly, revenue; and better connect with audiences. Barco’s smart tools for audience measurement allow advertisers to gain more insight in shoppers’ behavior.

Featured products

Digital signage

Digital signage

Media players, software and displays for eye-catching digital signage

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Business projectors

Business projectors

Compact and reliable 1-chip and 3-chip DLP lamp and laser phosphor projectors for meeting rooms, boardrooms and auditoria.

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Venue projectors

Venue projectors

Professional projectors up to 13,000 lumens for small- to mid-size venues

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LED displays

LED displays

LED display systems

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LCD Video walls

LCD Video walls

Professional grade, narrow-bezel LCD displays, designed for tiled video wall applications in small to medium-sized control rooms.

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Real-time visual communications platform

Real-time visual communications platform

Barco’s X2O platform is a powerful solution to improve communication channels. Including intuitive tools for content generation ...

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Entertainment sound

Entertainment sound

IOSONO immersive sound systems for events and entertainment

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Latest reference

Images that sell brochure

Images that sell


Attention-grabbing visualization technology for retail and advertising.