Fisherman’s Warf Visitors Treated to History Lessons and Local Attraction Information on BARCO’s 15-Foot Outdoor Video Wall
BARCO and San Francisco Outdoor TV team up to provide Pier 39 with a super-bright LED display wall and a unique programming service.
San Francisco Outdoor TV, formally known as Video Board Ventures, is based in San Francisco, CA, and is operated by Dave Wallach, Jim Meyers, and Eric Gelman. Wallach, managing partner for San Francisco Outdoor TV, has over 21 years experience in the advertising industry, and owns several other advertising businesses in the Bay area, including ATA Media, ValueCard, and On the Wall. Meyers has over 25 years of radio and television experience in the Bay Area, and was formally the owner of the NBC affiliate in San Francisco. Gelman has years of experience in advertising sales and is also a partner of On The Wall.
After conducting extensive research on LED technology, San Francisco Outdoor TV made the decision to purchase the BARCO DLite 7, LED-technology video wall. Dave Wallach, managing partner of San Francisco Outdoor TV stated, “We looked at all the other manufactures of LED wall products. We believe the BARCO is the best LED product on the market. The resolution is outstanding, the brightness is incredible, and the colors are brilliant. There is just no comparison.”
Curt Petty, Market Business Manager for BARCO’s Daylight Display Systems Division, stated, “San Francisco Outdoor TV has taken the initiative to bring an exciting technology and service to the visitors of Pier 39. The programming and advertising they offer to the public is not only interesting, but informative. With the purchase of the BARCO DLite 7, they will be able to deliver their programming on state-of-the-art video technology.”
BARCO’s DLite Series Daylight Display Systems
BARCO’s DLite 7 features an impressive light output of 5,000 uniform NITs and extremely wide viewing angles. BARCO’s innovative Dual Pixel Technology offers a visual resolution of 7mm, allowing for a smoother picture, shorter viewing distance and great performance. BARCO has included proprietary technologies to deliver perfect video and graphics performance over the entire display regardless of size, shape or resolution. The modular concept of the system guarantees optimal flexibility, seamless pictures and easy maintenance of the modules from the back and the front of the display. BARCO’s DLite 7 features built-in intelligence that enables auto-configuration and allows hot swapping of tiles without interrupting the display of the pictures.
BARCO Background
BARCO is headquartered in Kortrijk, Belgium, and operates five major lines of business: BARCO Projection Systems, BARCO Display Systems, BARCO Vision, BARCO Graphics, and BARCO Net. BARCO has a network of subsidiaries, distributors and agents in 97 countries throughout the world. BARCO Projection Systems Inc. is one of BARCO’s U.S. subsidiaries. It is based in Kennesaw, Georgia. BARCO Projection Systems is an ISO 9001 registered world leader in developing and manufacturing large screen projection systems for a broad range of applications, from entertainment, presentations and training to process control and simulation.

