Case study
Barco digital display attracts people to DLF's exclusive, New Delhi shopping hub
Over 80 specialty retailers, luxurious dining restaurants, a spa, a salon and a members' club: that's the fine selection on offer at the five-star DLF Emporio mall in South New Delhi, which opened its doors in August 2008. A little further down the road lies another spanking new architectural landmark: DLF Promenade, a 450,000 square foot area featuring shops, a multi-cuisine food court and the largest cinema complex in Delhi and the surrounding area.
Both complexes carry the quality label of their developer DLF – India's largest real estate company. To catch the eye of passers-by, DLF installed a Barco OLite 612 LED billboard at its New Delhi shopping hub, to be used as a projection screen for third-party advertisements, fashion shows, sports games, etc.
