Case study
Barco helps Clear Channel Cemusa make 'Digital Madrid' come alive
Clear Channel and Cemusa, two outdoor advertising leaders, firmly believe that digital billboards are the future of their business. So when Madrid City Council submitted a tender for a 10-year billboard advertising contract, they joined forces and proposed an ambitious digital advertising project. Madrid City fell for their concept and experience and decided to go digital with a 15 x 50m2 LED screen network – one of the first circuits of digital billboards in Europe.
The project was a challenging one so Clear Channel Cemusa did not want to take any risks: the joint venture decided to team up with Barco, the market leader in outdoor advertising.
