SONO chooses Barco for the Spanish Pavilion during the Shanghai World Expo
Kortrijk, Belgium, 4 May 2010. SONO, a company specializing in event engineering projects, has chosen Barco to be its visualization partner for the Spanish Pavilion during the Shanghai World Expo 2010. The Spanish Pavilion extends over three rooms, each one directed by a leading Spanish filmmaker. A total of 47 Barco projectors help the design team to give visitors an impression about Spanish history, modern life and future dreams.
Inspired by the general theme of the Expo, Better City – Better Life, Spain asked their leading directors to work out the themes inside the Spanish Pavilion. The area is organized in three rooms. SONO was asked for the technical project design and implementation. They decided to use Barco's series of CLM projectors to project filmic images on the various screens. The CLM projectors are compact single-chip DLP projectors with 10,000 or 8,000 lumens light output that deliver high quality video and graphic images.Francesc Sabata from SONO comments: “For the visual realization of the design, we completely relied on Barco technology. The CLM projectors are the best choice for this project. We use them on a regular basis and they have a price performance ratio like no other projector on the market.”
The first room, designed by Bigas Luna, is called “Origin” and represents Spanish passion. It shows visitors the unique features of the Spanish DNA. This room has 19 Barco CLM R10+ projecting on two curved screens, each about 50 meters long and 5 meters high.
The second area, “Ciudades” by Basilio Martín Patino, consists of five rectangular, different sized screens and 25 CLM HD8 projectors. The movies are a combination of archive footage and new filming to paint a portrait of contemporary urban life in Spain.
To end, the Spanish Pavilion closes with a dream. The final room, themed “Hijos”, shows the future as seen by filmmaker Isabel Coixet and is a place for hope and promise of a better world. This room uses 3 CLM R10+ projecting on curved screens and show images of a baby's dreams for the future.
“The Spanish Pavilion was a true technical challenge, but we could always turn to Barco for assistance”, says Francesc Sabata from SONO. “We already started working on the project in 2008 and over time, we conducted a lot of tests for which Barco always collaborated. They provided equipment and product engineers to help us out with all our questions.”
About SONO
Founded in 1972 and with business premises in both Madrid and Barcelona, offers integrated services in Audiovisual Communication and creatively applies audiovisual technology. Integrated solutions with the latest technology tailored to any type of event and/or project. For additional information, visit our website at www.sono.es
About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,300 employees worldwide. Barco posted sales of 638 million euro in 2009.
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