Barco announces Steve Detro as new Director of Sales and Marketing for Simulation and Training

Xenia, Ohio – Barco, the leader in high-performance visual display technology, is pleased to announce Steve Detro as the new Director of Sales and Marketing for Simulation and Training.

“Steve brings over thirty years of distinguished experience in business development, program management, fighter flight operations, aircrew training/simulator research, and cockpit design to the Barco Team,” says Steve McCullough, Vice President and General Manager of Barco Simulation. “He has extensive experience in initiating start-up activities, developing strategies, and executing capture plans for successful business development efforts. Combine this with his practical military experience, and Steve provides Barco the edge in the Simulation and Training market.”

“I’m honored to be part of the Barco organization and playing a leadership role on the Simulation and Training team,” says Steve Detro. “I look forward to bringing innovative solutions to the market that I have spent most of my life serving.”

As Director of Sales and Marketing for Simulation and Training, Steve will be responsible for developing and executing Barco’s market development, sales, and new business plans. From Barco’s Florida office, he will supervise the US sales and marketing teams to identify market opportunities and fulfill market needs, ensure delivery of quality solutions, and meet short- and long-term business goals. Steve will maintain strong working relationships with current customers and prospects, and will be pivotal in team building and program management.

Steve has led a professional career with an impressive array of simulation and visualization technology organizations. He previously worked for SGI Federal in Orlando, Florida, for five years as the director of business development, and for Real 3D, Inc., as manager of sales and marketing. He has also worked as a program manager and business development manager for Lockheed Martin for a total of 12 years. In 2004, Steve was the Program Chair of the world’s leading simulation and training forum: the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) held in Orlando, Florida. Active with a number of industry associations, he has published several technical papers in the aerospace field.

Steve holds a Bachelor’s degree from Wright State University with graduate work in Human Factors. He is a retired Air Force Reserve Lieutenant Colonel and lives with his family in Winter Springs, Florida.

About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB).

 

For more information, please contact