Barco announces Bill Schmidt as new Market Development Manager for the Automotive Market
Xenia, Ohio – Barco Simulation has hired Bill Schmidt, formerly of Christie Digital Systems, to be part of their Virtual & Augmented Reality team. Bill’s new role with Barco will be to specifically support the high-end visualization requirements for the automotive industry in North America.
“Bill is a dynamic person who brings a wealth of experience and talent to Barco. His global perspective towards the Automotive Industry will be an asset to our growing customer base,” says Ken Hunter, Director of Sales and Marketing for Virtual and Augmented Reality at Barco Simulation. “He will also bring Barco’s formidable engineering talent to a customer base that requires some of the most demanding visual acuity in the business.”
“I am proud to be part of an global organization that is the worldwide leader in the VR industry,” says Bill Schmidt. “I plan to expand the use of visualization systems in the manufacturing industry by showing key decision-makers this technology’s efficiency to perform design and engineering tasks better, faster, and more cost effectively.” Schmidt will also be part of the creative engine that develops and realizes useful tools for this market segment. “I’ll have the full support of the finest R&D and manufacturing resources for visual systems in the world”, adds Schmidt. “Barco is committed to exceeding the customer’s expectations. It doesn’t get much better than that.”
Bill has been a well-respected market development executive in the Virtual Reality marketplace since 1995. Bill’s considerable experience spans visual technology, VR software, and system solution applications. He has been a strong contributor to the VR industry’s growth and will continue to do so as part of Barco’s team. Bill Schmidt’s experience and leadership will be a valuable asset to Barco’s industry-leading Virtual & Augmented Reality group.
Bill Schmidt will be based in Detroit, Michigan, USA.
About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco has a network of subsidiaries, distributors and agents in almost 100 countries. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company.
