Étude de cas
Barco's MiTRIX helps create a buzz and excitement in H&M flagship store
'Create excitement among the customers in the shop'. That was the main message the Swedish clothing chain H&M gave to Estudio Mariscal when tasking the design studio with fitting out the brand-new H&M flagship store in Barcelona, Spain. Estudio Mariscal gladly took up the challenge to design every aspect, from architecture, lighting, custom furniture and graphics thru' to the branded shopping bags. In the store's entrance hall, they reserved a star role for Barco.
The entrance walls and ceiling of the new H&M shop feature innovative Barco MiTRIX transparent LED modules, while the steps are covered with MiSTRIP pixel strips. Together, they arouse a sensory explosion of light, color and movement, stimulating passers-by to dive into the H&M shopping experience.
