Coca-Cola joins Barco Lobby Experience at CineEurope 2017

in Cinema

Ensure truly engaging movie experiences, that’s the joint goal of Barco and Coca-Cola. As the official corporate sponsor of CineEurope 2017, Coca-Cola has joined forces with Barco to set up a full-blown Barco Lobby Experience at the Coca-Cola Hospitality Lounge. Featuring an almost-real cinema lobby, the set-up illustrates how exhibitors can turn their cinema lobbies into fun and social destinations where visitors love to spend time, and make the movie-going experience memorable.
Fully-fledged set-up
From 20 to 22 June, Barco’s Lobby Experience will draw eyes at the Coca-Cola Hospitality Lounge. The CineEurope configuration features two LED walls, 44 LCD displays, 34 Showlights and various types of sensors, all powered by 38 media players, as well as a booth-wide immersive sound system. Everything is managed and controlled in a sleekly choreographed, fully synchronized way via Barco’s Lobby Manager, which runs on Barco’s X2O visual communication platform with integrated Anonymous Audience Analysis (Infinisense™) and Barco’s Overture A/V control platform. As for content, Barco will show its studio-approved lobby takeover content, featuring booth-wide teasers for a number of recent Hollywood blockbusters. In addition, the Barco Lobby solution will deliver dynamic Coca-Cola branding to multiple unique zones at the booth.

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